Is MercadoLibre the Amazon of Latin America Worth Investing In?
MercadoLibre (MELI), often dubbed the 'Amazon of Latin America,' dominates the region's e-commerce and fintech sectors. Founded in 1999 and headquartered in Uruguay, the company operates across 18 countries, with Brazil accounting for 57% of its marketplace sales. Its ecosystem includes online auctions, digital storefronts, and next-day delivery services handling 90% of its logistics.
The fintech arm, Mercado Pago, offers payments, digital accounts, loans, and investment services, mirroring platforms like PayPal. Advertising revenue further bolsters its growth. While the article doesn't mention direct cryptocurrency ties, MercadoLibre's fintech innovations could intersect with digital asset trends in emerging markets.